BRAND
PROJECT ROLES & TIMELINE
Product Manager
Product Designer

5 Months (Jan.2023 - May.2023)
PROJECT
Upgraid -Digital Healthcare Platform by Mend. Designed to assist people to heal and live a quality life.
RESPONSIBILITIES
- Market Research, Competitive Analysis, Product Roadmap
- User Journey Map, User Flow, Information Architecture
- Hi-fi prototyping

About

Project scope & commitments

Based in NYC, this clinical nutritional product startup is dedicated to the research and development of innovative clinical nutrition and medical food interventions. Their primary focus lies in enhancing patient outcomes through their cutting-edge solutions. Constantly engaged in research and development, they strive to empower caregivers in constructing beneficial health outcomes for individuals facing injury, surgery, or illness, as well as those seeking to optimize aging and human performance. Currently, they are actively involved in the creation of a digital healthcare platform called Upgraid. This platform aims to extend care delivery by leveraging advanced technologies to provide comprehensive and accessible healthcare services. With Upgraid, they are revolutionizing the way healthcare is delivered and enhancing the overall patient experience.

This project encompassed two distinct phases. In Phase 1, my primary focus was on conducting a comprehensive competitive analysis and thorough healthcare market analysis. This allowed me to gain a deep understanding of the market landscape at that time and assess the competitive dynamics at play. Moving on to Phase 2, I shifted my attention to a detailed review of the Upgraid platform. My objective was to carefully evaluate its existing features and functionality. Based on my evaluation, I generated well-informed recommendations and prioritized the implementation of new features to enhance the platform's overall performance.Throughout the project, I had access to the product backlog items, which enabled me to align my efforts with the development goals. Moreover, I actively contributed to the creation of a robust 2023 roadmap plan, which served as a strategic guide for the platform's evolution.In addition to my analytical and strategic contributions, I took charge of designing a visually appealing and user-friendly dashboard for the digital platform. This dashboard provided users with a seamless and intuitive experience while navigating and utilizing the platform's functionalities.

How might we deliver better patient care by integrating evidence-based nutrapharma and food as medicine through the Upgraid platform?

strategy

Personalization, data transparency & accessibility

Personalization, data transparency, and accessibility are fundamental pillars of the Upgraid platform. We prioritize these key elements to deliver an exceptional user experience and maximize the benefits for our users. We are driven by our commitment to making a meaningful difference in the lives of individuals. Through the convergence of technology, expertise, and compassion, we strive to redefine healthcare and enhance the well-being of all.

Through remote patient monitoring and therapy, we harness the power of smart devices to remotely monitor vital patient biosignals and provide remote physical therapy. The team of expert dietitians leads RD-guided nutrition coaching, ensuring personalized and optimized nutrition plans that enhance patients' well-being and overall health outcomes. We believe in the transformative potential of nutrapharma and food as medicine. By offering evidence-based clinical-grade nutrition interventions, we target specific pathways to further enhance patients' outcomes and promote holistic treatments. Our experienced nurses are available 24/7, providing hands-on coaching, support, and guidance. With seamless access through SMS messaging, patients can connect with our dedicated nursing team whenever they require assistance. Patient data and analytics play a pivotal role in our approach. By leveraging this data, we generate valuable insights and analytics that continuously inform our strategies, leading to optimized outcomes and an improved patient experience. Finally, our expertise in care pathway navigation sets us apart. Whether it's pre- and post-operative guidance or managing chronic conditions, we deliver best-in-class care pathways, ensuring optimal patient outcomes and superior support.

ui design

Upgraid platform

Utilizing research findings and prioritizing key features, I took charge of designing essential components of the Upgraid platform, including the design system, home page, nutrition guidance page, and messaging page.

The Upgraid platform is currently in the early stages of development. As the development progresses, changes and enhancements may be made to the platform's features, functionality, and design. This hi-fi prototype serves as an initial representation and does not reflect the exact specifications or outcomes of the final product.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study.

The message page that I have crafted for the Upgraid platform incorporates both group chat and personal chat options for physicians. This feature enables physicians to provide personalized care through one-on-one interactions via personal chat. Additionally, the group chat functionality facilitates the creation of a recovery community, allowing physicians to foster a sense of community and support among patients.

The home page of the Upgraid platform features four distinct sections, each serving a specific purpose.The first section, called "Things to Do," assists physicians in efficiently planning their workload and acts as a helpful reminder tool. It provides a comprehensive overview of tasks that need to be completed, ensuring that physicians stay organized and on track. The second section, "Statistics of the Week," offers valuable insights into key metrics. Physicians can access information such as the number of completed sessions, patient ratings on service quality, and the generated revenue. This data empowers physicians to gauge their performance and make informed decisions. The third section, "Upcoming Appointments," displays a list of scheduled appointments. This feature helps physicians stay aware of their upcoming commitments and manage their time effectively. Lastly, the fourth section is the "Chat Section," which provides quick access to patient conversations. This feature allows physicians to engage in real-time communication with patients, fostering seamless and efficient interactions. Together, these sections on the home page of the Upgraid platform aim to streamline physician workflows, provide valuable statistics, ensure appointment management, and facilitate effective communication with patients.

This nutrition guidance page of the Upgraid platform empower physicians to create personalized meal plans, offer tailored nutritional recommendations, provide Mend's supplements, and provide detailed instructions to support patients on their recovery journey. The first section, "Meal Plan," offers physicians the option to create personalized meal plans for patients who may have difficulty planning their meals after surgery. This section introduces the concept of nutrapharma& Food as medicine, aiming to align patients' eating habits with the principles of evidence-based nutrition to optimize their recovery. The second section, "Daily Nutritional Needs," provides detailed recommendations for the necessary nutrition to support patients' recovery. Physicians can access essential guidelines and tailored recommendations to ensure patients meet their daily nutritional requirements during the healing process. The third section, "Mend Product," highlights the inclusion of Mend's supplements in the program. Every patient participating in the program will receive Mend's supplements to aid their recovery. Physicians can assist patients in selecting the most appropriate product based on their specific circumstances and nutritional needs. Lastly, the "How to Use" section allows physicians to add additional notes or instructions to guide patients effectively. This feature enables physicians to provide specific guidance on how to incorporate the supplements and optimize their usage for enhanced recovery outcomes.

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