NSN derives its name from the combination of three letters: "neoteric," "striving," and "nurturing." The term "Neoteric" signifies the brand's forward-thinking and innovative nature, representing the essence of the new generation. It embodies the brand's avant-garde approach and commitment to staying at the forefront of design and style.The brand's core value, "Striving," reflects its dedicated pursuit of excellence in crafting high-quality jewelry for modern women. It signifies the brand's commitment to assisting women in their quest for a better and more fulfilling life by adorning exquisite jewelry pieces. Moreover, the brand emphasizes fostering a genuine connection and emotional communication with modern women. The brand's name, "Nurturing," beautifully captures this aspect, which highlights its commitment to nurturing the relationships it shares with its clientele. The brand strives to create a meaningful and supportive bond with each woman, offering jewelry and a sense of care and emotional connection.
I took charge of the logo design, aiming to create a visual representation that embodies femininity and modernity. The construction and form of the logo were carefully crafted to evoke a sense of similarity to these qualities. For the color palette, I made strategic choices to align with the brand's concept. I opted for cooler tones like gray, which conveys a contemporary and sophisticated feel. Additionally, I incorporated the color gold to represent the luxurious materials that are integral to the company. The combination of gold and gray became the predominant colors of the brand, adding a touch of elegance and prestige. Furthermore, I also designed the packaging for NSN, ensuring that it aligns harmoniously with the brand's identity. The package design reflects the overall aesthetic and essence of the brand, delivering a cohesive and visually appealing experience to customers.
