Hi, I am Luping (Crystal). I am a context-driven creative problem solver, with over 5 years of demonstrated success in delivering quality work, while seamlessly collaborating with international teams.
I hold a Master's degree in Management of Technology from NYU and a Bachelor's degree in Management of Information Systems from Iowa State University Ivy College of Business. Throughout my academic journey, I find myself really interested in tailoring business solutions to clients with design thinking and creativity. This curiosity led me to establish my own design studio during college, where I had the opportunity to apply creative solutions to real-world challenges faced by numerous startups.
In my prior senior UX designer role at Gate.io , one of the top crypto exchange platforms worldwide with $6 billion daily trading volume, I designed for over 14 million professional crypto traders and Web3ers. My responsibilities included working on web and mobile applications, market research, data-driven design, strategic planning, as well as spearheading design for a crucial 0 → 1 projects.
I am skilled in UX design, product strategy, market analysis, A/B testing, GTM strategy, data analytics and cross-functional collaboration. Seeking an opportunity to utilize my expertise to drive product growth, minimize risk, improve platform trust, and deliver exceptional customer experiences.
Here are some of my favorite books on design, tech, and human behavior that have informed the way I think, pitch and design.
When I'm off work, you'll find me reading books, playing tennis with my friends, listening to Taylor Swift's music and business podcasts.
Tennis, Yoga and Meditation (mind training).
Lenny's Podcast, All-in Podcast, and all of the Taylor Swift Albums.
Currently watching Wecrashed and Succession.
Awards
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